Following the steady growth of Tequila on the spirits market, Royal Wine recently launched Zarza, a new brand of high-quality Tequila made in Mexico and made from 100% agave.
According to Shlomo Blashka, Royal Wine’s National Spirits Brands Manager, Zarza is committed to the finest techniques and agave, striving to make the best Tequila possible. “We only accept agave with a minimum of 23 Brix sugar content Brix because the riper the agave is, the better quality the Tequila will become. To achieve the unique taste we are striving for, we distill the fermented “wort” (agave juice) twice. The second distillation finishes the Tequila and gives the Zarza it’s unique and delicious flavors,” Blashka explained.
Zarza was first released to the New York and New Jersey markets. Additional states will follow.