Israeli Wine Producers AssociationIWPAWine

ISRAELI WINE PRODUCERS ASSOCIATION KEEPS UP WITH QUARANTINED SOMMS

With the impact of Covid-19 on travel and gatherings, Josh Greenstein had to adjust and find different ways to promote his wines. Erik Segelbaum, a renowned wine consultant and Food & Wine Magazine’s Sommelier of 2019 award winner teamed up this past month with the IWPA, offering many of the country’s leading somms the opportunity to get to know Israeli wine better. The IWPA put together professional masterclasses via the Zoom videoconference app with the participation of the winemakers and proprietors of many of the wineries it represents.

AwardsLVOVSpirits

LVOV NAMED 2019 IMPACT HOT PROSPECT BRAND

LVOV will be featured as a 2019 Hot Prospect Brand in the upcoming September 1st and 15th issues of the Impact Global Newsletter. The criteria for this prestigious award are as follows: depletions of at least 50,000 cases sold annually but not over 200,000 in 2019 and at least 15% growth in 2019 and consistent growth in 2017 and 2018. In addition to the article in the September 1 & 15 issue of Impact, there will also be a feature story on the 2019 Hot Prospect Brands in the October issue of Market Watch. LVOV Vodka was successfully launched in 2016 by Royal Wine Corp. offering a line of top Quality-Price-Ratio vodkas. LVOV Vodkas are produced in Poland, and the catalog includes a vodka distilled from potatoes, as well as one distilled from beets, both are gluten-free.

BartenuraMarketingWine

ROYAL SHIFTS OUTDOOR BUDGET TOWARDS DIGITAL ADVERTISING

With the stay-at-home orders that have significantly reduced foot and road traffic over the past 4 months, Royal Wine has progressively shifted some of its outdoor budget towards digital advertising. “Targeted ads for brands such as Jeunesse and Bartenura have been featured all over the internet and on social media with millions of impressions and extremely high consumer interaction,” says Royal’s Marketing Director David Levy. Mr. Levy added that “some channels that previously were either not available or beyond the budget have become the best solutions for brand exposure.” This program will continue throughout the second semester of 2020.

Uncategorized

NEW ITEMS: 1ST CLASSED GROWTH SAUTERNES RESUMES KOSHER PRODUCTION & DRAPPIER CHAMPAGNE ARE BACK.

Despite trade war tariffs, French wines remain popular.

Royal Wine has just introduced Château Guiraud 2017, 16 years after the last kosher cuvee produced by the celebrated 1st classed growth Sauternes estate. Rated between 93 and 96 points by leading critics from the Wine Spectator, Wine Advocate, and Wine Enthusiast magazines, this wine is one of the most complex and cellar-worthy dessert wines the kosher wine has to offer.

Sparkling French wines have been spared by the 25% tariffs imposed by the Federal government in last October, and demand has remained strong. The trifecta of kosher wines produced by Champagne House Drappier is finally back on the market. The kosher versions of Drappier Carte d’Or, Drappier Brut Nature, and Drappier Rosé are available again and can be purchased from select retailers throughout the country.

RoseWine

ROSE SEASON IN FULL SWING WITH A MORE-EXCITING-THAN-EVER LINEUP

The popularity of Rosé wines over the past decade has often been deemed a trend. The constant growth, however, both in offerings and quality, has proved that rosé wines are here to stay. Royal Wine Corp. is now the exclusive US importer for Château Roubine, one of only 18 Cru Classé properties in Provence. The kosher wines produced by Château Roubine, including the Cuvée B from its sister property Château Sainte-Béatrice, are only 3 out of more than 30 rosé wines from all over the world distributed by Royal Wine. Other items comprise wines from California such as the Herzog Lineage Rosé, Israeli Bordeaux-style Rosé du Domaine du Castel, Les Lauriers de Rothschild Rosé from Compagnie Vinicole Edmond de Rothschild, as well as Goose Bay Pinot Noir Rosé, made by the renown Spencer Hill winery in New Zealand.

BordeauxWine

BORDEAUX’S 2019 EN PRIMEUR CAMPAIGN LOOKING PROMISING

After several years of price increases, this year’s en primeur campaign for the 2019 Bordeaux wines shows a significant price drop, despite yet another exceptional vintage for the region. “While the decrease in prices seems to be largely due to the turmoil affecting the world’s economy following the COVID-19 outbreak, the Bordeaux wine prices had previously likely reached an unbreakable ceiling,” said Gabriel Geller, Royal Wine’s Director of Public Relations and Manager of Wine Education. “We have a number of exciting kosher cuvées gracefully aging in the barrels, including outstanding wines from top properties in Margaux, Pauillac, and Saint Julien. By the time these wines will be released, we certainly hope that the economy will have largely recovered,” added Geller.

Bartenura Cans
BartenuraWine

TOP SELLER BARTENURA MOSCATO NOW AVAILABLE IN CANS

Just in time for summer, Royal Wine Corp. released one of its most popular products, Bartenura Moscato in a new format – cans!

Now available in 4-packs of 250ml cans with an SRP of $15, Bartenura Moscato, with its signature blue bottle, has seen impressive growth in the U.S. market in the past few years, especially among younger, hipper consumers. “Bartenura was one of the first Moscato out of the gate and is still leading the pack with over half a million cases sold annually in recent years,” said Gabriel Geller, Director of PR and Manager of Wine Education for Royal Wine. “Consumers of the iconic blue bottle know that they’re getting outstanding value on a versatile and easily drinkable wine that everybody enjoys, and they now have access to an additional format that is convenient, light and it does not require a corkscrew,” Geller added.

BoondocksSpirits

BOONDOCKS ADDS RYE WHISKEY TO ITS SUCCESSFUL PORTFOLIO

Boondocks, a line of American whiskeys and bourbons produced by Royal Wine Corp. in partnership with Whisky Advocate Lifetime Achievement Award winner Master Distiller Dave Scheurich, has introduced a Rye whiskey to its growing portfolio. Scheurich, who has helped to create some of America’s most recognized whiskeys over the last 45 years created a beautiful expression of Rye. “The nose,” Scheurich said, “features rich caramel, vanilla and grassy notes. It is a full-bodied, complex, warm and creamy whisky with flavors of toffee and butterscotch, complex, with notes of raisins and vanilla, a big mouth feel, a hint of small grain grassiness and a long, lingering, sweet finish”.

Wine

WHITE WINES GET THE RESPECT THEY DESERVE

White wines have grown popular in recent years among kosher wine consumers. For decades, the market has been dominated by red wines, but whites are on the rise. The Herzog family’s ancestor, Baron Philip Herzog received his title from Emperor Frans-Josef in the 19th century. The Emperor was so impressed with Herzog’s wines that he made him the official purveyor of wine to the Imperial Court. More than 150 years later, things are coming full circle as the quality and diversity of kosher white wines has improved significantly. Besides its award-winning, Baron Herzog Chenin Blanc, Herzog Russian River Chardonnay and Lineage Sauvignon Blanc, Royal Wine distributes now the Ramon Cardova Albariño from Spain’s Rías Baixas, Château Gazin Rocquencourt Blanc Pessac-Léognan, Koenig Riesling from Alsace, Goose Bay Sauvignon Blanc from New Zealand, Netofa Tel Qasser Roussanne from Israel , Bartenura Pinot Grigio from Italy, and Elvi Herenza White from Spain’s Allela, to name only a few. High end white wines from Burgundy and Bordeaux are expected over the coming years, as well.