By Yael E. Geller, MPH In the realm of fine spirits, few products embody the essence of tradition and craftsmanship as vividly as the G.E. Massenez distillery. This distillery is committed to quality and refined products…
ROYAL WINE CORP. LAUNCHES ZARZA, NEW PREMIUM TEQUILA
Following the steady growth of Tequila on the spirits market, Royal Wine recently launched Zarza, a new brand of high-quality Tequila made in Mexico and made from 100% agave. According to Shlomo Blashka, Royal Wine’s National Spirits Brands Manager, Zarza is committed to the finest techniques and agave, striving to make the best Tequila possible. “We only accept agave with a minimum of 23 Brix sugar content Brix because the riper the agave is, the better quality the Tequila will become. To achieve the unique taste we are striving for, we distill the fermented “wort” (agave juice) twice. The second distillation finishes the Tequila and gives the Zarza it’s unique and delicious flavors,” Blashka explained. Zarza was first released to the New York and New Jersey markets. Additional states will follow.
LVOV NAMED 2019 IMPACT HOT PROSPECT BRAND
LVOV will be featured as a 2019 Hot Prospect Brand in the upcoming September 1st and 15th issues of the Impact Global Newsletter. The criteria for this prestigious award are as follows: depletions of at least 50,000 cases sold annually but not over 200,000 in 2019 and at least 15% growth in 2019 and consistent growth in 2017 and 2018. In addition to the article in the September 1 & 15 issue of Impact, there will also be a feature story on the 2019 Hot Prospect Brands in the October issue of Market Watch. LVOV Vodka was successfully launched in 2016 by Royal Wine Corp. offering a line of top Quality-Price-Ratio vodkas. LVOV Vodkas are produced in Poland, and the catalog includes a vodka distilled from potatoes, as well as one distilled from beets, both are gluten-free.
BOONDOCKS ADDS RYE WHISKEY TO ITS SUCCESSFUL PORTFOLIO
Boondocks, a line of American whiskeys and bourbons produced by Royal Wine Corp. in partnership with Whisky Advocate Lifetime Achievement Award winner Master Distiller Dave Scheurich, has introduced a Rye whiskey to its growing portfolio. Scheurich, who has helped to create some of America’s most recognized whiskeys over the last 45 years created a beautiful expression of Rye. “The nose,” Scheurich said, “features rich caramel, vanilla and grassy notes. It is a full-bodied, complex, warm and creamy whisky with flavors of toffee and butterscotch, complex, with notes of raisins and vanilla, a big mouth feel, a hint of small grain grassiness and a long, lingering, sweet finish”.
COVID-19 IMPACTS ALL INDUSTRIES, WINE AND SPIRITS ARE NOT EXEMPT
The novel coronavirus COVID-19 has taken a toll on all industries . As a wine & spirits importer, exporter and distributor, Royal Wine Corp. has also been affected by the lockdowns and stay-at-home orders issued by most US states and countries over the past 4 months.