Marketing

With the stay-at-home orders that have significantly reduced foot and road traffic over the past 4 months, Royal Wine has progressively shifted some of its outdoor budget towards digital advertising. “Targeted ads for brands such as Jeunesse and Bartenura have been featured all over the internet and on social media with millions of impressions and extremely high consumer interaction,” says Royal’s Marketing Director David Levy. Mr. Levy added that “some channels that previously were either not available or beyond the budget have become the best solutions for brand exposure.” This program will continue throughout the second semester of 2020.