Browsing Category

Bartenura

BartenuraMarketingWine

ROYAL SHIFTS OUTDOOR BUDGET TOWARDS DIGITAL ADVERTISING

With the stay-at-home orders that have significantly reduced foot and road traffic over the past 4 months, Royal Wine has progressively shifted some of its outdoor budget towards digital advertising. “Targeted ads for brands such as Jeunesse and Bartenura have been featured all over the internet and on social media with millions of impressions and extremely high consumer interaction,” says Royal’s Marketing Director David Levy. Mr. Levy added that “some channels that previously were either not available or beyond the budget have become the best solutions for brand exposure.” This program will continue throughout the second semester of 2020.

Bartenura Cans
BartenuraWine

TOP SELLER BARTENURA MOSCATO NOW AVAILABLE IN CANS

Just in time for summer, Royal Wine Corp. released one of its most popular products, Bartenura Moscato in a new format – cans!

Now available in 4-packs of 250ml cans with an SRP of $15, Bartenura Moscato, with its signature blue bottle, has seen impressive growth in the U.S. market in the past few years, especially among younger, hipper consumers. “Bartenura was one of the first Moscato out of the gate and is still leading the pack with over half a million cases sold annually in recent years,” said Gabriel Geller, Director of PR and Manager of Wine Education for Royal Wine. “Consumers of the iconic blue bottle know that they’re getting outstanding value on a versatile and easily drinkable wine that everybody enjoys, and they now have access to an additional format that is convenient, light and it does not require a corkscrew,” Geller added.