Bartenura, the famous Italian wine brand which includes the iconic “Blue Bottle” Moscato and Sparkling Moscato Rosé and which recently added the Bartenura Moscato Cans to its portfolio, has continuously supported its steady growth with nationwide advertising. In addition to the prominent billboards seen over the years across the country, Bartenura has been running a national print campaign popular publications such as OK!, Star, In Touch and Life & Style magazines.
With the stay-at-home orders that have significantly reduced foot and road traffic over the past 4 months, Royal Wine has progressively shifted some of its outdoor budget towards digital advertising. “Targeted ads for brands such as Jeunesse and Bartenura have been featured all over the internet and on social media with millions of impressions and extremely high consumer interaction,” says Royal’s Marketing Director David Levy. Mr. Levy added that “some channels that previously were either not available or beyond the budget have become the best solutions for brand exposure.” This program will continue throughout the second semester of 2020.
With the stay-at-home orders that have significantly reduced foot and road traffic over the past 4 months, Royal Wine has progressively shifted some of its outdoor budget towards digital advertising. “Targeted ads for brands such as Jeunesse and Bartenura have been featured all over the internet and on social media with millions of impressions and extremely high consumer interaction,” says Royal’s Marketing Director David Levy. Mr. Levy added that “some channels that previously were either not available or beyond the budget have become the best solutions for brand exposure.” This program will continue throughout the second semester of 2020.
Trade marketing for the brand remains dynamic, as well. With the re-opening of liquor stores to walk-in customers, a new big Bartenura display is making its way to stores across the country.