Royal Wine CorpSpirits

ROYAL WINE CORP. LAUNCHES ZARZA, NEW PREMIUM TEQUILA

Following the steady growth of Tequila on the spirits market, Royal Wine recently launched Zarza, a new brand of high-quality Tequila made in Mexico and made from 100% agave. According to Shlomo Blashka, Royal Wine’s National Spirits Brands Manager, Zarza is committed to the finest techniques and agave, striving to make the best Tequila possible. “We only accept agave with a minimum of 23 Brix sugar content Brix because the riper the agave is, the better quality the Tequila will become. To achieve the unique taste we are striving for, we distill the fermented “wort” (agave juice) twice. The second distillation finishes the Tequila and gives the Zarza it’s unique and delicious flavors,” Blashka explained. Zarza was first released to the New York and New Jersey markets. Additional states will follow.

Royal Wine CorpSales

ROYAL WINE EXPANDS SALES FORCE

Two new sales representatives have recently joined the Royal Wine’s sales force under the leadership of managers Kobi Zaken and Joselyn Mendez.

David Miranda and Billy Keys come with a solid background in the wine industry, having both graduated with a Level 3 certification from the Wine & Spirits Education Trust (WSET), the internationally recognized program based out of London, UK.

“Both Billy and David crushed whatever doubts one would have about hiring someone with experience and within the industry. The passion, and the self-motivation that they both demonstrate in learning for the WSET level 3 on their own shows commitment,” commented Kobi Zaken, Royal’s head of sales for New York and New Jersey. “I feel that as a manager, having sales representatives who push the envelope is crucial to an organization and is inspiring,” Zaken added. The majority of Royal Wine’s NY/NJ sales representatives hold a WSET Level 2 certification.

CaliforniaHerzog Wine CellarsOrganicWine

HERZOG RELEASES FIRST CERTIFIED ORGANIC KOSHER WINE FROM CALIFORNIA

Herzog Wine Cellars, located in Oxnard, CA, releases Variations Be-leaf, a kosher, mevushal, CCOF-certified organic wine made from prime Cabernet Sauvignon grapes grown in Paso Robles AVA. Organic wines are not easy to come by, as they have to be produced and bottled without any added sulfites. According to Herzog Variations winemaker Alicia Wilbur, “This is a wine we had wanted to make for many years. It was a challenge to locate and identify an organically farmed vineyard that yields grapes of our standards of quality.” The demand for organic wines has been steadily growing in recent years, and the kosher wine market lacks quality options. “We are pleased to offer now an excellent and affordable organic, dry Cabernet Sauvignon from California,” says Gabriel Geller, Royal Wine’s PR Director and Manager of Wine Education. “The Herzog Variations Be-leaf answers the wishes of many consumers in the kosher wine drinking community,” added Geller. “There are many people who appreciate fine wine, some of them, however, are sensitive to sulfites. Now they have an option that is both made from organic grapes and without any added sulfites.”

On PremiseRestaurantsWine

COVID-19 TAKES A TOLL ON KOSHER RESTAURANTS

On-premise businesses, including restaurants, hotels, and caterers COVID-19, are among the most affected by the lockdowns and restrictions enacted by the authorities. Some kosher restaurants in New York have adjusted with varying degrees of success in offering delivery and outdoor seating. “The situation as a whole is not ideal, of course. But I have found that our rosé wine sales are the highest they’ve ever been,” says Jose Meirelles, owner of Le Marais Steakhouse in Manhattan. “I think the outdoor seating brought it out in the guests in a way indoor seating couldn’t before,” added Meireilles. Some restaurateurs had the courage to open new restaurants or innovate with their operations during the pandemic. Unfortunately, several kosher restaurants, such as Abigail’s on Broadway and Wolf & Lamb Brooklyn, closed down permanently.

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